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When you compare the cost per lead
generated by traditional marketing efforts and compare them to typical
search engine placement, the results can be shocking. Most companies
don't even know what their return on advertising dollars actually is.
Look at this chart we created from an Actual Customer to see the
difference.
Advertising Comparison
|
Construction Company X |
|
Present Advertising Program
(Per Month) |
Total Monthly
Cost |
Leads Generated |
Cost Per Lead |
|
Yellow pages |
$5,000.00 |
25 |
$200.00 |
| Direct Mail - |
$1,800.00 |
20 |
$90.00 |
|
Contractor Internet Referral Service |
$1,200.00 |
40 |
$30 |
| Door Hangers |
$800.00 |
15 |
$53.35 |
|
Classified Service Directory |
$225.00 |
10 |
$22.50 |
| Telemarketing |
$1,000.00 |
25 |
$40.00 |
|
Monthly Totals |
$10,025 |
135 |
$72.64 |
|
Note: This is not taking into
account the man hours and headache of arranging and launching these
advertising tools. |
|
Premium Web Placement service |
$126.00 |
135 |
0.93 Per Lead! |
Click here to learn more and choose a
program
that's right for you!
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